Better Place is a company that creates electric car infrastructures for communities and nations. They asked Odopod to create ways to energize the public around the electric car movement while secondarily introducing their name/brand to the world. Our concept, the 10 Word Minifesto, provides a way for individuals to express themselves simply and beautifully. Each person was asked to give us his/her ten words and we created a system that would animate them in thoughtful and compelling ways. The visual language was an extension of their branding system. As design lead on the project I was responsible for developing the visual language, site design, storyboards and Flash animations.

Horizon Interactive: Bronze

At Odopod I worked on the Nike Soccer account for two years, creating designs for site pages, emails, videos and wallpapers. Oftentimes I was given a library of assets from which to compose my designs, but was given lot of liberty to add elements of my own markmaking which made the design process expressive and fun.

Over the course of a long collaboration, CLIF Bar and Odopod created a site that truly reflected the spirit and brand of CLIF Bar's products and community. As design lead I was responsible for setting the visual language of the site, producing a library of assets for other designers to use, creating many unique page designs and leading the team of designers and developers during implemention.

Pixel Awards Nominee

One of my first projects at Odopod was to design the site for the annual "Back to College" campaign on Target's website. Taking cues from the campaign's branding, I extended the visual language into pages that created fun ways for college students and parents to explore and purchase products.