Better Place is a company that creates electric car infrastructures for communities and nations. They asked Odopod to create ways to energize the public around the electric car movement while secondarily introducing their name/brand to the world. Our concept, the 10 Word Minifesto, provides a way for individuals to express themselves simply and beautifully. Each person was asked to give us his/her ten words and we created a system that would animate them in thoughtful and compelling ways. The visual language was an extension of their branding system. As design lead on the project I was responsible for developing the visual language, site design, storyboards and Flash animations.
Horizon Interactive: Bronze