Experience
VP of Product Design & Brand
2017–2025
Led all marketing and product design initiatives for customer experiences across web, mobile, connected, and partner environments. Managed a cross-functional team of creatives and project managers. Led collaborations with agency partners.
Sr Director of Product Design
2015–2017
Led the design teams for Visa Checkout’s mobile and web products. Created the design system for B2C products, and worked with product teams to integrate it into customer apps and services.
Associate Creative Director
2013–2015
Working directly with the business units in Tokyo, I led a cross-functional creative team to create interactive and multi-media content showcasing new products for the new global Sony electronics website.
Creative Director
2012–2013
Led brand and marketing initiatives for a start-up apparel company. Created the company’s e-commerce and brand website. Translated marketing objectives into concrete creative strategies. Collaborated with agency partners on marketing and brand awareness campaigns.
Art Director
2010–2012
Design lead for Kashi's brand and marketing initiatives. Collaborated with Kashi’s other agency partners to create 360 campaigns for seasonal product launches.
Sr Designer
2006–2010
Designed customer experiences for a wide variety of brands. Contributed work at strategic and conceptualization stages of pitches and projects.
Recommendations
"Yuri is probably one of the most empathic leaders I've ever met, whether it be her empathy for listeners or her colleagues. This is her superpower. She’s able to innovate on behalf of the customer while powering teams to work effectively and achieve great outcomes."
Rich Stern, CEO
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Relationship: Manager
"Yuri has the whole package. She is able to handle complexity, foster positive and trusting work relationships, motivate teams, and set and deliver strategy. She brings passion and honesty to everything she's involved in."
Moksha Adyanthaya, CPO
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Relationship: Peer
"I greatly appreciate Yuri’s open encouragement and thoughtful approach to leadership. Her design insights and critique, her encouragement to prioritize and push for product decisions, and her wisdom in how to build positive and productive work relationships are all attributes from which I continue to benefit."
Eric Wilcox, Principal Product Designer
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Relationship: Direct Report
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yuri@myono.com
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