June 30, 2011No Comments

Kashi, 2011 Cereal Trial Event

Every year Kashi launches initiatives called "trial events," which are multimedia campaigns that usually involve either product giveaways or discounts. The goal of these events is to gain new fans.

In spring 2011 we worked on a trial event that centered around their cereals. As their digital agency of record, The Barbarian Group collaborated closely with Kashi's broadcast, print, PR and packaging agencies in order to create a fully integrated campaign.

As Art Director and creative lead for the account, I led the creative work which not only involved visual design, but also strategy, concepting, IA/UX and content development.

Early concepts:

June 30, 2011No Comments

IDEO Eyes Open

Odopod collaborated with IDEO to create a site that would compliment a series of books that redefined the relationship of person to place typically found in most travel publications. Our team was very small and we worked very closely with one another from concept to launch. The idea for the site was to curate "experience stories" from invited guests and to give thematic assignments which allowed everyone the opportunity to share their own stories.

I led the visual design effort which involved not only taking the visual language from the books and extending it to the web, but concurrently create a sensible and compelling IA structure to hold all of the content. At the end of the IA/discovery phase I created a document that outlined our findings.

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