Barbarian Group partnered with Cutwater to relaunch the Coolsculpting brand and website. Coolsculpting uses an innovative technique which freezes "stubborn" fat cells through a non-invasive process. Gaining ground in the media and opening more offices around the world, the company wanted to rebrand themselves to be more consumer-friendly.

As Art Director, I was responsible for setting the visual language of the site while concurrently working with Cutwater's creative team on photography and typographic styles. Visit »

Kashi asked their team at The Barbarian Group to create a rich, interactive experience to tell their brand story, "Seven Whole Grains on a Mission." The key pieces of this story were: What are the seven grains? What makes them special? Where are they sourced from?

As Art Director and creative lead for the account, I led the creative work which not only involved visual design, but also strategy, concepting, IA/UX and content development.