June 30, 2011No Comments

Coolsculpting

Barbarian Group partnered with Cutwater to relaunch the Coolsculpting brand and website. Coolsculpting uses an innovative technique which freezes "stubborn" fat cells through a non-invasive process. Gaining ground in the media and opening more offices around the world, the company wanted to rebrand themselves to be more consumer-friendly.

As Art Director, I was responsible for setting the visual language of the site while concurrently working with Cutwater's creative team on photography and typographic styles. Visit ยป

June 30, 2011No Comments

Kashi, 2011 Cereal Trial Event

Every year Kashi launches initiatives called "trial events," which are multimedia campaigns that usually involve either product giveaways or discounts. The goal of these events is to gain new fans.

In spring 2011 we worked on a trial event that centered around their cereals. As their digital agency of record, The Barbarian Group collaborated closely with Kashi's broadcast, print, PR and packaging agencies in order to create a fully integrated campaign.

As Art Director and creative lead for the account, I led the creative work which not only involved visual design, but also strategy, concepting, IA/UX and content development.

Early concepts:

June 30, 2011No Comments

Kashi, Seven Whole Grains on a Mission

Kashi asked their team at The Barbarian Group to create a rich, interactive experience to tell their brand story, "Seven Whole Grains on a Mission." The key pieces of this story were: What are the seven grains? What makes them special? Where are they sourced from?

As Art Director and creative lead for the account, I led the creative work which not only involved visual design, but also strategy, concepting, IA/UX and content development.