Barbarian Group partnered with Cutwater to relaunch the Coolsculpting brand and website. Coolsculpting uses an innovative technique which freezes "stubborn" fat cells through a non-invasive process. Gaining ground in the media and opening more offices around the world, the company wanted to rebrand themselves to be more consumer-friendly.

As Art Director, I was responsible for setting the visual language of the site while concurrently working with Cutwater's creative team on photography and typographic styles. Visit »